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The Back of the Napkin

Solving Problems and Selling Ideas with Pictures
Autor: Dan Roam
28,00 €
auf Lager
EAN / 13-stellige ISBN: 978-1591843061
Verlag: Penguin LCC US
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The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.


As the president of Digital Roam Inc., Dan Roam has helped leaders at Microsoft, Google, Wal-Mart, the Federal Reserve, Boeing, and the U.S. Senate solve complex problems through visual thinking. Dan and his whiteboard have appeared on CNN, MSNBC, ABC News, Fox News, and NPR. He lives in San Francisco.

Visit: www.thebackofthenapkin.com


EAN / 13-stellige ISBN 978-1591843061
10-stellige ISBN 1591843065
Verlag Penguin LCC US
Imprint Portfolio
Sprache Englisch
Anmerkungen zur Auflage Expanded Edition
Editionsform Hardcover / Softcover / Karten
Einbandart Gebunden
Erscheinungsdatum 1. Dezember 2009
Seitenzahl 304
Illustrationsbemerkung Illustrations
Format (L×B×H) 21,1cm × 20,9cm × 3,2cm
Gewicht 608g
Warengruppe des Lieferanten Sozialwissenschaften - Wirtschaft
Mehrwertsteuer 7%
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