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More Fearless Change

Strategies for Making Your Ideas Happen


63 New and Updated Patterns for Driving and Sustaining Change

"The hard part of change is enlisting the support of other people. Whether a top manager interested in improving your organization's results or a lone developer promoting a better way of working, this book will give you tools and ideas to help accomplish your goal."

-George Dinwiddie, independent coach and consultant, iDIA Computing, LLC

"Keep the patterns in this book and Fearless Change handy. ... These patterns transformed me from an ineffective 'voice in the wilderness' to a valued collaborator."

-Lisa Crispin, co-author (with Janet Gregory) of Agile Testing and More Agile Testing

In their classic work, Fearless Change, Mary Lynn Manns and Linda Rising interviewed successful leaders of change, identified 48 patterns for implementing change in teams of all sizes, and demonstrated how to use these techniques effectively. Now, in More Fearless Change the authors reflect on all they've learned about their original patterns in the past decade, and introduce 15 powerful, new techniques-all extensively validated by change leaders worldwide. Manns and Rising teach strategies that appeal to each individual's logic (head), feelings (heart), and desire to contribute (hands)-the best way to motivate real change and sustain it for the long haul.

Learn how to

  • Focus on the best things you can achieve with limited resources
  • Strategize to build flexible plans and go after low-hanging fruit
  • Get help from the right people in the right ways
  • Establish emotional connections that inspire motivation and imagination
  • Create an "elevator pitch" that keeps everyone focused on what truly matters
  • Build bridges, work with skeptics, soften resistance, and open minds
  • Uncover easier paths towards change, and build on what already works
  • Sustain momentum, provide time for reflection, and celebrate small successes

More Fearless Change reflects a profound understanding of how real change happens: not instantaneously in response to top-down plans and demands, but iteratively, through small steps that teach from experience. Best of all, as thousands of change agents have already discovered, its patterns are easy to use-and they work.

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Mary Lynn Manns is a management professor at University of North Carolina-Asheville, where she was recently awarded Distinguished Professor of Social Relations for her work in change leadership. She has a Ph.D. from De Montfort University in Leicester, United Kingdom, where her thesis focused on the introduction of patterns into organizations. She has continued her work with numerous presentations at a variety of conferences and in organizations that include Microsoft,, Avon, and Proctor & Gamble. Her publications include Fearless Change: Patterns for Introducing New Ideas, co-authored with Linda Rising. At her university, she guides students of all ages in learning the tools (patterns) for leading change and competing as social entrepreneurs. In 2013, Mary Lynn was the commencement speaker who transformed the typical model of speeches by encouraging the graduates to take the first steps toward changing the world as they got off their seats to dance. In her spare time, Mary Lynn helps individuals make personal change by leading "Zumba for People with Two Left Feet" workouts.

Linda Rising is an independent consultant based in Mt. Juliet, Tennessee (just east of Nashville). She has a Ph.D. from Arizona State University in the field of object-based design metrics and a background that includes university teaching and industry work in telecommunications, avionics, and tactical weapons systems. An internationally known presenter on topics related to patterns, retrospectives, the change process, and how your brain works, Linda is the author of a number of publications and four books: Design Patterns in Communications; The Pattern Almanac 2000; A Patterns Handbook; and, co-authored with Mary Lynn Manns, Fearless Change: Patterns for Introducing New Ideas. Linda has been an amateur recorder player for more than 50 years. She and her husband, Karl Rehmer, are part of three performing groups. They also enjoy bike riding, even when the hills in Tennessee are pretty steep. They also serve as board members for Habitat for Humanity of Wilson County. Find more information about Linda at


Foreword xiii

Acknowledgments xv

About the Authors xvii

Part I: Overview

Chapter 1: Introduction 3

Some Insights since Our First Book 6

The New Patterns 11

Chapter 2: Strategize 13

Know Yourself 13

Evolving Vision 14

Concrete Action Plan 15

Low-Hanging Fruit 16

Where to Go Next 16

Chapter 3: Share Information and Seek Help 17

Elevator Pitch 18

Town Hall Meeting 18

Go-To Person 18

Future Commitment 19

Where to Go Next 19

Chapter 4: Inspire Others 21

Emotional Connection 22

Accentuate the Positive 22

Imagine That 22

More Patterns to Inspire 23

Where to Go Next 23

Chapter 5: Target Resistance 25

Pick Your Battles 25

Wake-up Call 26

Myth Buster 26

Easier Path 27

More Patterns and Some Final Thoughts 28

Part II: Stories in Leading Change

Enterprise Architecture 31

Community Initiative 35

Part III: The Patterns

New Patterns 41

Accentuate the Positive 42

Concrete Action Plan 47

Easier Path 51

Elevator Pitch 55

Emotional Connection 60

Evolving Vision 66

Future Commitment 69

Go-To Person 73

Imagine That 77

Know Yourself 81

Low-Hanging Fruit 86

Myth Buster 90

Pick Your Battles 93

Town Hall Meeting 98

Wake-up Call 102

The Original Patterns 107

Ask for Help 109

Baby Steps 113

Big Jolt 118

Bridge Builder 121

Brown Bag 124

Champion Skeptic 127

Connector 132

Corporate Angel 136

Corridor Politics 139

Dedicated Champion 144

Do Food 147

e-Forum 150

Early Adopter 153

Early Majority 156

Evangelist 159

External Validation 164

Fear Less 167

Group Identity 173

Guru on Your Side 177

Guru Review 180

Hometown Story 183

Innovator 186

Involve Everyone 189

Just Do It 194

Just Enough 198

Local Sponsor 201

Location, Location, Location 204

Mentor 208

Next Steps 212

Persistent PR 215

Personal Touch 218

Piggyback 222

Plant the Seeds 226

The Right Time 229

Royal Audience 232

Shoulder to Cry On 235

Sincere Appreciation 238

Small Successes 244

Smell of Success 247

Stay in Touch 249

Study Group 252

Sustained Momentum 255

Tailor Made 259

Test the Waters 262

Time for Reflection 265

Token 269

Trial Run 272

Whisper in the General's Ear 275

External Pattern References 279

Appendix: Quick Guide to the Patterns 281

Notes 289

Index 297


EAN / 13-stellige ISBN 978-0133966565
10-stellige ISBN 0133966569
Verlag Pearson ITP
Imprint Addison-Wesley Professional
Sprache Englisch
Auflage 1. Auflage im Jahr 2015
Anmerkungen zur Auflage 1. Auflage
Editionsform Non Books / PBS
Einbandart E-Book
Typ des digitalen Artikels PDF
Copyright PDF Watermark
Erscheinungsdatum 26. Februar 2015
Seitenzahl 336
Beilage Electronic book text
Warengruppe des Lieferanten Naturwissenschaften - Informatik, EDV
Mehrwertsteuer 7% (im angegebenen Preis enthalten)
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