E-commerce Platform Acceptance – Ewelina Lacka, Nick Yip, Hing Kai Chan | buch7 – Der soziale Buchhandel
Bitte warten ...
icon suche icon merkliste icon warenkorb
Blick ins Buch
Herausgeber/innen: Ewelina Lacka, Nick Yip, Hing Kai Chan
Herausgeber/innen: Ewelina Lacka, Nick Yip, Hing Kai Chan

E-commerce Platform Acceptance

Suppliers, Retailers, and Consumers

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers and consumers. It also compares various opportunities and threats of accepting e-commerce in order to conclude whether it might offer access to a new digital era, or whether it is an uncertain option yielding potential pitfalls. This book helps to reveal existing and future consequences of e-commerce acceptance, which are crucial for business decisions and operations in the present and going forward. It therefore provides a unique insight into emerging e-commerce platform acceptance and is one of the first to provide a holistic perspective of how each party in the supply chain is affected by e-commerce acceptance.
E-commerce is bringing into view more flexible, effective and efficient ways of conducting business activities among suppliers, retailers and consumers. It is not limited to time and space and therefore this digital platform has already established for itself a major role in today's world economy. Despite promised benefits however, threats emerge which need to be faced when turning to the virtual marketplace - all of which have to be acknowledged before businesses will shift and adapt to the e-commerce platform. This book is intended for postgraduate students, executive MBA students and researchers interested in information management, marketing and operations management.

Taschenbuch 09/2016
kostenloser Standardversand in DE gewöhnlich ca. 4-5 Werktage (Print on Demand)

Die angegebenen Lieferzeiten beziehen sich auf den Paketversand und sofortige Zahlung (z.B. Zahlung per Lastschrift, PayPal oder Sofortüberweisung).
Der kostenlose Standardversand (2-5 Werktage) benötigt in der Regel länger als der kostenpflichtige Paketversand (1-2 Werktage). Sonderfälle, die zu längeren Lieferzeiten führen können (Bsp: Bemerkung für Kundenservice, Zahlung per Vorkasse oder Sendung ins Ausland) haben wir hier für Sie detailliert beschrieben.

Spenden icon Dank Ihres Kaufes spendet buch7 ca. 3,85 € bis 7,15 €.

Die hier angegebene Schätzung beruht auf dem durchschnittlichen Fördervolumen der letzten Monate und Jahre. Über die Vergabe und den Umfang der finanziellen Unterstützung entscheidet das Gremium von buch7.de.

Die genaue Höhe hängt von der aktuellen Geschäftsentwicklung ab. Natürlich wollen wir so viele Projekte wie möglich unterstützen.

Den tatsächlichen Umfang der Förderungen sowie die Empfänger sehen Sie auf unserer Startseite rechts oben, mehr Details finden Sie hier.

Weitere Informationen zu unserer Kostenstruktur finden Sie hier.



Dr Hing Kai Chan joined the Norwich Business School of the University of East Anglia in September 2007 and is now a Senior Lecture in Operations and Supply Chain Management. Dr Chan is an active researcher and has more than 100 academic publications, including 80 journal papers (over 60 are S/SCI-indexed). His publications appear in Decision Support Systems and various IEEE Transactions and so on. His publications are directly related to theme of this book (e.g. formation of virtual organisations and hence e-commerce platform acceptance). Recently, he and his co-authors published the book titled 'Decision-Making for Supply Chain Integration' (2012) with Springer.

Dr Nick Yip is a Lecturer in Marketing at the Norwich Business School, UEA. He spent 18 years in industry holding various marketing and management positions within the service industry including Malaysia Airlines, KLIA Express and Unilever. His research interests are in the areas of value co-creation and the pricing of services. He has published in the Service Industries Journal, European Management Journal and the Journal of Revenue and Pricing Management. His UK projects include working with the BAE Systems and with the South Devon National Health Service (NHS). He has served as an academic supervisor on a Knowledge Transfer Programme (KTP) with a defence consulting firm on service transformation. Currently, he sits on the editorial board (academic) for the Journal of Revenue and Pricing Management.

Ms Ewelina Lacka is a postgraduate researcher whose work directly focuses on acceptance of e-commerce. In her MSc thesis she examined the effect of non-native cultural values on e-commerce acceptance and in her current PhD research project she aims to investigate the effect of the acculturation process of consumers in their acceptance of e-commerce platforms with the further aim being to confirm research findings across number of businesses operating in virtual environments. Her research interests therefore range from consumer and business acceptance of technology with the emphasis put on e-commerce platform acceptance to human behaviour in computer mediated environments.


Suppliers.- Electronic supply chain management tools in international business: Evidence from Austrian food clusters.- Challenges to the Adoption of E-commerce Technology for Supply Chain Management in a Developing Economy: A Focus on Nigerian SMEs.- Rationalising the Security Concern of Cloud Enabled E-Commerce in the Supply Chain Context.- Retailers.- Reverse Auctions: Emerging from the Shadows?.- The Internet as a Small Business e-Commerce Ecosystem.- A Retailer Perspective of E-commerce Brand Management.- Consumers.- Online Shopping and Human Factors.- Culture dependent benefits of e-commerce: a consumer perspective.- HCI and Usability Principles and Guidelines in the Website Development Process: An International Perspective.


EAN / 13-stellige ISBN 978-3319376776
10-stellige ISBN 3319376772
Verlag Springer International Publishing
Sprache Englisch
Anmerkungen zur Auflage Softcover reprint of the original 1st ed. 2014
Editionsform Taschenbuch
Einbandart Taschenbuch
Erscheinungsdatum 17. September 2016
Seitenzahl 200
Beilage Paperback
Format (L×B×H) 23,5cm × 15,5cm × 1,1cm
Gewicht 312g
Warengruppe des Lieferanten Naturwissenschaften - Technik
Mehrwertsteuer 7% (im angegebenen Preis enthalten)
Bestseller aus dieser Kategorie

Naturwissenschaften - Technik

Noch nicht das passende gefunden?
Verschenken Sie einfach einen Gutschein.

Auch hier werden natürlich 75% des Gewinns gespendet.

Gutschein kaufen

Was unsere Kund/innen sagen:

Impressum Datenschutz Hilfe / FAQ